TXT Cellars Wine! OMG this stuff is a GR8 Way to Reach Millennials
Fun Wines with New Label Connections Make for New Business Opportunities
As the wine labels of the past struggle to reach new demographics with too little a little too late, there is a movement that reminds the big box wine companies that you might be peddling your grandfather’s wine with the wrong message.
When we saw TXT Cellars it immediately made sense, and after we tasted the array of wines named with the most popular abbreviated texting acronyms of the social media and ‘smart’ phone communications, we knew that it would make new dollars and a whole lot of ‘cents’ with every pour.
So when you see OMG Chardonnay, LMAO Pinot Grigio, LOL Reisling, WTF Pinot Noir, CYA Shiraz, and GR8 Cabernet Sauvignon you’ll know it’s not for ‘wine geeks’ or ‘cork dorks’ but for a new and interested wine drinker who wants to…and is having fun discovering wine as a beverage that has more versatility in today’s wine market.
Their website is fun, and each wine has a page that is not only informative, giving the typical pairings and ABV measures but also comes with smiles that are both clever and endearing.
For example reading the tasting notes, food pairings and especially the the ‘Total Acidity’ of TXT Cellars LMAO Pinot Grigio…may just might make you LYAO.
The brand can be call a novelty or perhaps a gimmick but the wine delivers quality at that price point and may be just perfect for younger clientele to explore wine and varietals that they never thought would accompany their burgers, wings and other foods found at sports bars and restaurants.
But it also comes with a message to the entry level wine drinkers and recently TXT Cellars has launched a new online responsibility campaign petitioning consumers to sign a pledge on its website that they will not drink and drive or text and drive.
All consumers of legal drinking age are invited to visit www.txtcellars.com and follow the link on the home page to “Take The TXT Cellars Pledge,” or they can simply scan the QR code found on the wines’ back labels to sign up for the pledge on a smart phone. Additionally, the campaign will be promoted through Facebook ads and on point-of-sale materials.
“It is our hope that encouraging our consumers to sign the TXT Cellars Pledge will make them think twice and lead to good decisions,” stated Vision Wine & Spirits Managing Director Dan Lasner.
TXT Cellar varietals are fruit-forward, approachable wines that are easy to drink and understand. and that’s what consumers are looking for. The wines are delicious and priced right and all are available for under $10 ($7.99-$9.99) in most major markets.
TXT Cellars was launched first in New Jersey and is imported by Vision Wine & Spirits. In Florida they are distributed by Republic National Distributing Company (RNDC)
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