Three Olives DUDE Vodka Hopes to Attract More Than ‘Big Kid’ Mountain Dew Drinkers
Nothing surprises guests anymore and even bartenders are getting more difficult to shock. There is a Vodka that tastes like cotton candy and another that has the flavor of Bacon and both have sold and placed better than expected. There’s Bourbon made outside of Kentucky, vodka that tastes like whipped cream and whipped cream that’s spiked with vodka.
But now there is DUDE, a surprisingly delicious vodka that is mixable and definitely ‘bombable’. Certainly made with the soft drink Mountain Dew as a flavor target, DUDE has a hard to forget name, a hard to miss florescent color and a flavor that most will recognize. It mixes well with an assortment of juices and certainly with a splash of soda and even ginger ale. Cranberry goes well as expected but Dude and Red Bull as a bomb or cocktail is delicious, familiar and fun. But to be uh, more specific, DUDE is certainly a tropical blend of lemon and lime that comes real close to the taste of a Mountain Dew with vodka… which at the same time…is a lot like a Vodka that tastes like you added some Mountain Dew.
But will this one stick?
Three Olives was the brand that started the flavored bomb revolution with the emergence of Grape and Cherry Vodkas that hit big in 2005 when it was owned by White Rock Distillers. But in 2007 the brand was purchased by Proximo Spirits and since then they have developed new flavors that all have had good launches with limited but often loyal niche sales. ” Rangtang was good, and Bubble was better but there really isn’t anything like them”, said one bartender. “Three Olives Purple is hard to sell because of there are so many other grapes. Most people still like the Original Three Olives Grape the best. But it takes free shots and sips to get people to try a lot of these flavored vodkas, not always but it helps.”
Three Olives DUDE Vodka has been well received in test markets and focus groups and it’s no secret that the marketing and target drinker is young, active and bartenders are finding ways to invite the new DUDE to creative cocktail recipes. Look for Three Olives DUDE to make a splash this summer in cocktails from Martinis to Tropical and frozen drinks.
Short URL: http://www.beverageunderground.com/?p=5488