Terlato Adds Marnier-Lapostolle and Chateau de Sancerre to Portfolio
Long-Term Deal Secures Import Rights for Chilean and Loire Valley French Wines
Alexandra Marnier Lapostolle Agrees to Deal with Terlato Wines
Terlato Wines will be adding to their world-class international luxury wine portfolio with the announcement that they have reached an exclusive, long-term agreement with Marnier-Lapostolle Inc.. Terlato will import and market the renowned Lapostolle wines from Chile and Chateau de Sancerre from the Loire Valley France.
“I have visited Chile several times to explore the right Chilean brand to add to our portfolio. After visiting Lapostolle and tasting their exceptional wines, I knew immediately that it was the brand for our family to represent,” said William A. Terlato President and CEO of Terlato Wines.
Lapostolle was founded in 1994, by Alexandra Marnier Lapostolle and Cyril de Bournet whose goal was to create world-class wines by combining superb terroirs of Chile with French experience and expertise.
Lapostolle was a pioneer in developing the Apalta region, a small part of the Colchagua Valley that is now considered Chile’s first grand cru. Lapostolle’s Clos Apalta flagship red wine, introduced in 1999 and awarded the #1 wine of the year by Wine Spectator in 2008, has consistently received critical praise and is widely considered to be among the world’s finest red wines.
The U.S. is the company’s No. 1 market, and Lapostolle owns more than 900 acres in three different vineyards, producing over 200,000 cases annually.
(L to R) Cyril de Bournet, Alexandra Marnier Lapostolle, Bill Terlato, John Terlato
“I know personally that the Terlato family and their team are well suited to develop Lapostolle at its best in the U.S.,” Alexandra Marnier Lapostolle said. “Our long-term investment and quality approach needs the right partner for our most important market and I believe that the Terlato family and the entire Terlato Wines organization have the experience, expertise and luxury wine knowledge to continue to grow our brand,” she added.
Terlato Wines will import and market the full range of Lapostolle wines—the current Casa, Cuvee Alexandre and Collection tiers. Terlato will also launch the newest Lapostolle wine, Canto de Apalta, which is inspired by the red wine blend of the flagship Clos Apalta.
In 1919, Louis-Alexandre Marnier Lapostolle, the creator of Grand Marnier, bought Chateau de Sancerre and its vineyards as a tribute to the city where he was born. Chateau de Sancerre wines from the Loire Valley are owned by the Marnier Lapostolle family, and are produced and bottled directly at the chateau. It is the only Sancerre wine which can be sold or advertised under the exclusive name of “Chateau de Sancerre.”
The wines include: Chateau de Sancerre Blanc, Chateau de Sancerre Rouge and Chateau de Sancerre Cuvee du Connetable.
Terlato Wines International (TWI) has a global portfolio of more than 50 brands from an array of world class wine producers and presently markets more than one out of ten bottles of wine over $14 sold in America.
Short URL: http://www.beverageunderground.com/?p=31609
Posted by BrandManager
on May 4 2012. Filed under Brand News, Wines.
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