Tea Based Juice Blends and Coconut Water Capturing More Sales
Expect More Labels and Varieties of Tea Based Soft Drinks
Innovation in flavor and increase healthy attributes are considered the reason for the soar in sales figures and anticipate that new brands, blends and labels will to continue to be introduced. Companies plan to capitalize on the power of antioxidants, and see the teas attracting more health-conscious consumer who has moved away from energy drinks.
Garima Goel Lal, who is the Senior Consumer Analyst at Mintel predicted substantial sales increases. “We’re expecting a total market sales growth for teas of about 8.9% in 2011,” said Goel Lal. better year ahead for juices in 2011 with a 3.9% sales growth.
The market analyst expects juices sales to rebound after a slight dip in 2001. The trend upward is driven by the growing popularity in coconut water. Coconut water is gaining a consumer following and expected to become even more mainstream. National brands continue to add Coconut water into their lines of juices, and blends and line extentions are expected.
Mintel is respected as providing global insight into consumer behavior and competitive marketing strategies.
Short URL: http://www.beverageunderground.com/?p=6013