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Beverage Underground Radio Announces Expansion to One Hour

POURING IT ‘ON THE AIR’ AND ‘OVER THE INTERNET’…BEVERAGE UNDERGROUND RADIO CONNECTS HOSPITALITY INDUSTRY PROFESSIONALS

Beverage Underground Radio announced expansion to a one hour broadcast program beginning in early March. The show airs every Saturday Morning on the hot new ‘timeless cool’ music mix found on AM 1410/1640 that can be heard throughout Southwest Florida.The show is hosted by Larry ‘Smokey’ Genta who delivers entertaining, informative and topical news from his 35 years as a bartender, buyer, seller, marketer and mixologists of beverages.

WILL ‘THE SAILOR’ FORCE ‘THE CAPTAIN’ DOWN THE PLANK?

There’s a mutiny building in the spiced rum category and while Captain Morgan’s remains the ‘Goliath’ brand, he may be in for a fight.  Sailor Jerry Rum was purchased by the William Grant Company in late 2008 and…

SEÑOR FROG’S LOOKS TO LEAP INTO FLORIDA

Popular ‘South of the Border’ Restaurant puts the ‘fun’ in a bottle.Batrachian Spirits has recently released a pair of 100% Agave Tequilas that bear the name of the best-known party destination in Mexico and the Caribbean. Señor Frog’s Tequila hasn’t reached Florida yet, but trust us…you’ll want to make a place on the back bar for this one.

‘Celebrity Brands’ Multiply On the Back Bar

BEVERAGE INDUSTRY LOOKS TO ENTERTAINMENT ICONS TO HOOK CONSUMERS

Are you ready for Bill O’Reilly Irish Whiskey, Oprah’s Pinot Grigio or Tiger’s Scotch?

So far there are no such products…but if history repeats and trends continue, get ready for anything, or anybody to wind up on your back bar.