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Monster Continues Rise in Popularity

By smokey

Monster has become the monster brand with another rise in sales even though the energy drink market continues to slip. In actual dollar volume, the energy drink category sale decreased by a total of 21.2 million in the 13weeks through June 27, 2009.
Due to the strength of their wider distribution, sales of Monster increased by 3.2 million as compared to sales of Red Bull which decreased 9.4 million. Sales of Rockstar were decreased by 11.6 million and sales of Amp was decreased by 8.3 million. Full Throttle sales have also decreased by 6.9 million.