Tag Archive

Tequila Tunes Helped Build the Category

By smokey

The long term love affair between the Music Business and the Tequila Industry has been the the key to the growth of the category…and the price point.

Crush Magazine May 2009

By smokey

How did tequila go from an edgy, cheap unrefined buzz… to being a speed rail workhorse and the distinctive pricey back bar superstar that it is today?

Read Larry ‘Smokey’ Genta’s monthly column in Crush Magazine