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Svedka, Pinnacle, Jameson Stay HOT…but what brands are slipping?

It may make sense that Pinnacle , Sveda, Fris, and Jameson had great years last year, but even brands like Admiral Nelson and Sailor Jerry and both lower end Taaka Vodka and high-end Tito’s Vodka also made great leaps in an otherwise down 2009.

Goose meets Shark? Consumers Continue to Alter Beverage Buying Habits as Super Premiums Lose Luster

Are recent statistics that competition and sales of Vodka in the $10-20 price point an indicator that perhaps the Goose is ready to ‘jump the shark’?

From Vodka to Varietal Wines, sales are shifting as consumers and retailers are finding quality alternatives to higher profile and higher priced luxury brands. Both new and even some old brands of Vodka are benefiting while those that were associated with the old economy may be taking a bigger hit than expected. One of the hottest brands,is Constellation’s Brands Svedka which is

BarSmarts 001

In 2004, liquor baron Sidney Frank sold Grey Goose Vodka, a brand that he created, developed and distributed for $2.2 BILLON cash. At the time the brand was barely 8 years old.