Tag Archive

Goose meets Shark? Consumers Continue to Alter Beverage Buying Habits as Super Premiums Lose Luster

Are recent statistics that competition and sales of Vodka in the $10-20 price point an indicator that perhaps the Goose is ready to ‘jump the shark’?

From Vodka to Varietal Wines, sales are shifting as consumers and retailers are finding quality alternatives to higher profile and higher priced luxury brands. Both new and even some old brands of Vodka are benefiting while those that were associated with the old economy may be taking a bigger hit than expected. One of the hottest brands,is Constellation’s Brands Svedka which is

Finlandia Tangerine Cools in Time for Summer

Delicious and bursting with fragrance and natural flavor, Finlandia Tangerine is sure to give bartenders new options for cool drinks for an already blistering summer.