Tag Archive

Malibu Rum Tops Cuervo For Pro Volleyball Tour Deal

By smokey

When Malibu signed to be the official and exclusive spirits sponsors of the AVP Crocs Tour for 2009 and 2010, it signaled a new beginning for both the sport and the tropical lifestyle flavored rum.

Tequila Tunes Helped Build the Category

By smokey

The long term love affair between the Music Business and the Tequila Industry has been the the key to the growth of the category…and the price point.

Crush Magazine May 2009

By smokey

How did tequila go from an edgy, cheap unrefined buzz… to being a speed rail workhorse and the distinctive pricey back bar superstar that it is today?

Read Larry ‘Smokey’ Genta’s monthly column in Crush Magazine