Jägermeister Stronger Bond TV Ad Portrays Brand History and Heritage
Mast-Jägermeister SE and Sidney Frank Importing Company Impress with Release of First Ever TV Ad Campaign
Jägermeister, the iconic brand that has become part of our culture and the #1 selling imported cordial in the US has always been the kind of spirit that helped create bonds. The 70-proof blend of 56 herbs and spices is registered as a digestif but there is a generation and a half that have celebrated occasions and friendships with an ‘Ice Cold Shot‘ of Jager from a Tap Machine.
On Wednesday May 3, 2012 Mast-Jägermeister SE and Sidney Frank Importing Company released the first ever television ad campaign for the greatest brand to ever be built in bars and it delivered a message of strength in a masterful production. Critically acclaimed film producer Albert Hughes and Emmy Award winning Director Alastair McKevitt were recruited and they deliver a one-minute that not only captures the essence of the bond that Jägermeister, the liquid, creates but debuts and revels the ‘Stronger Bond‘ that Jägermeister creates in on-premises bars and restaurants and at home parties across America.
The message is clear and was delivered effectively and the Stronger Bond Campaign is based around seven men at the top of their respective crafts who were handpicked and brought together to form the ultimate bond.
The bold new television advertising features a combination of strong men who have a strong bond that includes five-time world champion bullfighter Rob Smets, Keyshawn Johnson an All-Pro Wide Receiver, iconic Rock guitarist Kerry King of the band Slayer, Freddie Roach who has trained Boxing World Champions , NASCAR Pit Crew Chief Mike Lingerfelt, Famed Street and Tattoo Artist Mister Cartoon and even Big Wave Surfer Nathan Fletcher has earned a Seat at the Table that is reserved for those of a Stronger Bond.
Jägermeister, has truly revolutionized social brand interaction and set industry standards by pioneering and perfecting the original bar party with its signature Jägerettes. Their ground-breaking and self contained Jägermeister Tap Machines created a new bond for consumers, more profit for retailers and became a category-changing segment as Ice Cold Shots became the foundation for brand growth and longevity.
But for the very first time you’ll be able to feel the brand through this impressive ad campaign that will reach multiple cable networks such as FX, Spike, Comedy Central, ESPN, Discovery and Fox Sports.
“The introduction of this campaign is a milestone for our business as we continue to build Jägermeister in the United States, the largest market in the world,” says John Frank, Vice Chairman of Sidney Frank Importing Company, Inc.
“Everything in this campaign is real. The men, their stories and their bonds are just as authentic as the history and heritage of Jägermeister itself,” adds Amanda Blanco, Vice President and Jägermeister Brand Manager at Sidney Frank Importing Company, Inc.
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