Frank Sinatra Helped Build The Iconic Jack Daniels Brand
Did you know that Frank Sinatra Worked for Chivas Regal but that he drank Jack Daniels.
One of the new releases of the holiday season is not a holiday package at all, rather a tribute to the American Music Icon Frank Sinatra. The Sinatra Select is a Limited Bottling of Jack Daniels Tennessee Sour Mash ‘Sipping’ Whiskey that first launched globally at Cannes, France in October and most recently in Las Vegas on December 12, the day that Sinatra would have been 97 years old.
Sinatra was without doubt the first celebrity to embrace what he called ‘Daniels’ and it was a staple with the Rat Pack as well as a traveling companion of the Chairman of the Board from the early 1950’s to 1990 and it was Sinatra that introduced Jack Daniels across the country, not only to bar owners and bartenders, but also to concert promoters who had to have a bottle in the dressing room to the musicians he shared it with after the show. For many years Sinatra would toast with Jack Daniels as he closed his performances.
Sinatra was never a spokesperson for Jack Daniels and there had never been an agreement with Frank Sinatra to promote the brand until this long term agreement was made with Frank Sinatra Enterprises. In fact following 1990 it was scotch, Chivas Regal Scotch that was Sinatra’s on-stage drink. Chivas was always backstage for guests but became his drink after age 75 when Chivas sponsored Frank Sinatra’s Diamond Jubilee Tour in 1990.
The ‘Sinatra bottle’ is special in it’s design and it’s formula as Jack Daniel’s master distiller Jeff Arnett, created “Sinatra barrels” with an extra layer of wood on the barrels’ inner surface that results in extra oak and spice flavors along with hints of vanilla on the finish.
Jack Daniel’s Sinatra Select is a taller, sleeker bottle with a gift box and book, and a variation the familiar Jack Daniel’s Tennessee Whiskey glass and label, with a weighted base, an embossed metal shoulder label and a medallion featuring an icon of Frank’s familiar fedora.
The Las Vegas launch took place at McCarran Airport in a special interactive tasting and press event. Las Vegas was chosen because of Sinatra’s historical association with the city, and Jack Daniel’s Sinatra Select will sell at major airports worldwide and high-end retail stores in the U.S. with an initial suggested retail price of $150
But the bottling is also special because its actually closer to the ‘Jack that Frank Drank’ with the flavor and the boldness that Frank knew and enjoyed rather than the Jack Daniels of today. The Frank Sinatra bottle is comprised of 90 proof Tennessee Whiskey, which was the way that the Black Label ‘Old No. 7‘ was made until 1987. Jack Daniels Black Label went to 86 proof until 2002 when the black label Jack Daniels brand dropped to 80 proof, the same proof as the lesser known, lesser quality standard of Jack Daniels ‘Green Label‘.
While Sinatra touted the brand it was Angelo Lucchesi that sold it. Lucchesi was the very first Jack Daniels salesman, hired by D.E. Hap Motlow whose father, Lem Motlow was Mr. Jack’s nephew that inherited the Jack Daniels Distillery in 1907.
Lucchesi recently celebrated his 90th birthday and still lives on as an ambassador of the brand and a treasured member of the Jack Daniels’ Brown-Forman family. In fact, Angelo was also honored with his own limited-edition bottle of Jack Daniel’s Old No. 7, a recognition of the brand’s first salesman who “helped build the famous whiskey to worldwide fame.”The ANGELO BOTTLE