Crystal Light Mocktails Make Skinny Mojitos, Skinny Margaritas and Skinny Appletinis Summer Slimmers
Powdered 5 Calorie Mixers Just Need Water…Add the Spirits for Partytime
Kraft Foods has taken their popular minimal or zero calorie Crystal Light non-carbonated powdered soft drink (PSD) to a new arena that is targeting flavors and names usually associated with happy hour. While the term Mocktails indicates no alcohol and are great alternatives for both underage drinkers and those that like juice like drinks rather than carbonated sodas, there is little doubt that the target is females that may look to their home bar for a way to raise the bar without all those calories.
The targeted female consumer is flattered, challenged and should be ready to dress up their Crystal Light Mocktails for some out on the town or in the backyard summer fun.
Their website teases the new 5 calorie per serving flavor line with the declaration that “The night is young and so are the men”. and assures that drinkers of Crystal Light can “Be the life of the party – guilt free”.
The Crystal Light site goes on to remind and suggest that these “New, low-calorie mocktails are virgin drink mixes that pair well with girls’ night outs, intimate soirees and outrageous flirting”.
Although these are offered as a limited edition for Summer 2012, early sales are brisk and consumers can expect more flavors to be added as sales as popularity increases.
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