Crown Royal XR Due in June with New Bag and Price Tag

Luxury Package and Some of the the ‘Extra Rare’ Whiskey from  LaSalle Distillery

Crown Royal XR boasts last of LaSalle Distillery Blends

In 1939 a Crown Royal Blend of Canadian whiskies was bottled by the Seagram’s Company for the visit of the reigning monarch King George VI and his wife Queen Elizabeth as a ‘royal tribute’.  The blend was only available in Canada until 1964 and now its owned by an English company and is the United States top selling Canadian Whisky.

A new limited bottling and the second in the Crown Royal brand’s Extra Rare Whisky Series has been announced and the release of Crown Royal XR is scheduled for June.

This Crown XR is a blend of many whiskies and will have some of the last whiskies blended at the famed LaSalle Distilleryin Quebec, Canada.   The LaSalle Distillery, which opened in 1924 and closed in 2003 holds a historic place in the whisky world and was the first distillery opened by Samuel Bronfman, a legendary name within the spirits industry.

Handcrafted by Crown Royal Master Blender Andrew MacKay, who got his start at the LaSalle Distillery, delivers a amber in color with a soft aroma of oak, vanilla and caramel with whispers of subtle spices. It is distilled at 80 proof (40% ABV) and will be limited in supply, but will be available nationwide at $129.99 for a 750 ml bottle.

The unique bottle shape is similar but more elegant with a deluxe glass stopper and the iconic bag is royal blue velvet rather than the typical purple one that has accompanied every bottle since its US release.

Vintage Crown Royal Ad 1980's

The first version of Crown Royal XR  was introduced in 2006 and made from the last batch of whiskey distilled at the Waterloo distillery which closed the same year. In 2007, Crown Royal Cask No. 16 was introduced and it was made from over fifty blended and individually aged whiskies and then rested in 12 year old cognac barrels. In April 2010 the higher proof  Crown Royal Black was launched with a darker hue and higher alcohol (90 proof)

Crown Royal began offer other blends and packages beginning in 1992 with the release of Crown Royal Special Reserve and it was re-launched as Crown Royal Reserve 2008.

Crown Royal is the top selling Canadian Whiskey in the US and since 2000 has been owned by  Diageo after the Seagram portfolio was dissolved in 2000. Diageo is the leading alcohol beverage company in the world based in London and anchored by Guinness, Smirnoff Vodka, Johnnie Walker Scotch, Captain Morgan’s Rum and Jose Cuervo Tequila to name a few other category leaders.

Crown Royal Jazz Ad

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Posted by BrandManager on May 21 2012. Filed under Brand News, In The Biz News. You can follow any responses to this entry through the RSS 2.0. Responses are currently closed, but you can trackback from your own site.