Cowboy Coffee! Jerry Jones and Troy Aikman are Dunkin’ Donuts Partners
Dallas Cowboys Owner and Hall of Fame Quarterback to Open 50 Dunkin’ Donut Franchise Stores
Cowboy Up with Dunkin' Donuts in Dallas
Dallas Cowboys National Football League Club Owner and General Manager Jerry Jones and NFL Pro Football Hall of Fame quarterback Troy Aikman are on the same page when it comes to the business of coffee.
Dunkin’ Donuts has announced that Jerry Jones and Family and Aikman, thave been signed to head a group that plans to open at least 50 new Dunkin’ Donuts restaurants throughout the Dallas/Fort Worth region over the next five years.
Dunkin’ Donuts entered into a partnership with the Dallas Cowboys Football Club in 2009, becoming the official coffee for the team. Since then, “America’s Team” has served “America’s Favorite Coffee” both hot and iced, hot chocolate and iced tea during Cowboys home games, college football games, concerts and other stadium events. Dunkin’ Donuts signage appears within the stadium and advertising is shown during events on the LED ribbon board and video board.
Under the agreement, Dunkin’ Donuts, the Jones Family and Aikman will share ownership of the new Dunkin’ Donuts restaurants and 11 of the 19 existing locations. Together, Dunkin’ Donuts, the Jones Family and Aikman will be jointly responsible for strategic planning, expansion and marketing, with Dunkin’ Donuts responsible for the operations of the restaurants.
Dunkin’ Donuts has a long and proud history of partnerships within the sporting industry. Dunkin’ Donuts is the official coffee provider for many professional teams, including the Boston Red Sox, New York Yankees, New York Mets, New York Giants, New York Jets, New England Patriots, Boston Bruins, Philadelphia Eagles and Washington Capitals.
Short URL: http://www.beverageunderground.com/?p=31347
Posted by BrandManager
on Apr 2 2012. Filed under Brand News, Coffee Shop, In The Biz News.
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