Didya Know?
Absolut Vancouver Vodka is ‘Hottest of City Series Collectibles

“Pass it On” Bar Fact: The entire Absolut City Series is gaining popularity with spirits collectors and Absolut drinkers but Absolut Vancouver is the most valuable! Collectors are scrambling to find bottles of Absolut New Orleans, Absolut Los Angeles, Absolut Boston and Absolut Brooklyn Vodkas
Read More...Beverage Underground Radio

Beverage Underground Radio pours it on and connects the industry every Saturday Morning but all shows are available online.
Finally! Chambord Liqueur to lose the once classy…but now ‘cheesy’ gold plastic look

Brown-Forman Prepares for International Launch of’New Look’ Chambord and Introduction of Chambord VODKA
The now iconic spherical bottle with gold plastic lettered cording around the middle was classy even elegant in the 80′s… but it’s time for a change is overdue
Laird Family Reigns as America’s Oldest Distillers

Laird & Company received license #1 as the United States first distillery and that created the first ‘recorded sale’ of Applejack. There is plenty of proof that America’s oldest ‘strong drink’ may have assisted in the fight to gain that Independence that we celebrate every July.
Read More...Taste of Florida Mixes Sponsors Key West Express Cruise

Monday June 28 was a day for cruising and getting away from it all on the Key West Express for a Beverage Underground ‘In the Biz’ Cruise. Taste of Florida Mixes sponsored the trip that created a meet & greet party with other Hospitality Industry Professionals for a great day visiting the legendary bars and sights of Key West.
Read More...BeverageUnderground Spirit Review: Absolut Brooklyn is a “Big Apple’ Hit!

Spike Lee helps Absolut Vodka capture new interest with great new flavor! ABSOLUT BROOKLYN®, the latest limited-edition, city-inspired vodka to be added to the ABSOLUT® flavor portfolio is a delicious tribute to Red Apple and a tasty hint of Ginger…
Read More...7-Eleven’s ‘Game Day’ Beer Aimed at ‘who cares it’s cheap’ Beer Drinkers

Did you know that ALL US 7-11 Stores are owned or governed by Seven-Eleven Japan Co., Ltd? And if you knew that did you know that Game Day Beer is owned by 7-11 but is contract brewed in Wisconsin? When 7-Eleven launched their Game Day Beer they immediately became the major player in the battle for beer sales at their 5900 US convenience stores.
Read More...Starbucks Deals Hot Hand in NYC

Starbucks Corp has been sued by a customer who allegedly suffered second-degree burns on his hands after being served tea that was too hot.
Read More...‘Lucky Star’ Wines Surprise Critics and are Priced to Satisfy Retail Needs

‘Best Buy’! ’Best Value’! ’Gold Medal’! That’s what the trades and critics are saying about the recently released and value priced 2008 California wines from Lucky Star.
Read More...Beverages Back in the Day: JOLT Cola

In 1985, Jolt was the Nation’s First ‘Energized’ Beverage.
JOLT Cola was created in 1985 and every can and bottle had the slogan “All the Sugar and Twice the Caffeine.” JOLT became an instant hit for anyone else needing a quick pick me up.
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