August 24, 2010 - Get-R-Wet T-Shirt Contest TONIGHT North Naples Country Club
August 16, 2010 - Jim Beam & 'Kid Rock' Team Up for Local Labor Day Weekend Party
August 7, 2010 - Espolón Tequila Returns To US Market
July 28, 2010 - Santa Margherita's DOCG Prosecco Delights Retailers and Consumers
July 24, 2010 - Jarritos Offers Vibrant, Flavorful Options For Mixologists
July 17, 2010 - Absolut Vancouver Vodka is 'Hottest of City Series Collectibles

Didya Know?

Absolut Vancouver Vodka is ‘Hottest of City Series Collectibles

“Pass it On” Bar Fact: The entire Absolut City Series is gaining popularity with spirits collectors and Absolut drinkers but Absolut Vancouver is the most valuable! Collectors are scrambling to find bottles of Absolut New Orleans, Absolut Los Angeles, Absolut Boston and Absolut Brooklyn Vodkas

Beverage Underground Radio

Beverage Underground Radio pours it on and connects the industry every Saturday Morning but all shows are available online.

Finally! Chambord Liqueur to lose the once classy…but now ‘cheesy’ gold plastic look

Brown-Forman Prepares for International Launch of’New Look’ Chambord and Introduction of Chambord VODKA
The now iconic spherical bottle with gold plastic lettered cording around the middle was classy even elegant in the 80′s… but it’s time for a change is overdue

Laird Family Reigns as America’s Oldest Distillers

Laird & Company received license #1 as the United States first distillery and that created the first ‘recorded sale’ of Applejack. There is plenty of proof that America’s oldest ‘strong drink’ may have assisted in the fight to gain that Independence that we celebrate every July.

Taste of Florida Mixes Sponsors Key West Express Cruise

Monday June 28 was a day for cruising and getting away from it all on the Key West Express for a Beverage Underground ‘In the Biz’ Cruise. Taste of Florida Mixes sponsored the trip that created a meet & greet party with other Hospitality Industry Professionals for a great day visiting the legendary bars and sights of Key West.

BeverageUnderground Spirit Review: Absolut Brooklyn is a “Big Apple’ Hit!

Spike Lee helps Absolut Vodka capture new interest with great new flavor! ABSOLUT BROOKLYN®, the latest limited-edition, city-inspired vodka to be added to the ABSOLUT® flavor portfolio is a delicious tribute to Red Apple and a tasty hint of Ginger…

7-Eleven’s ‘Game Day’ Beer Aimed at ‘who cares it’s cheap’ Beer Drinkers

Did you know that ALL US 7-11 Stores are owned or governed by Seven-Eleven Japan Co., Ltd? And if you knew that did you know that Game Day Beer is owned by 7-11 but is contract brewed in Wisconsin? When 7-Eleven launched their Game Day Beer they immediately became the major player in the battle for beer sales at their 5900 US convenience stores.