August 24, 2010 - Get-R-Wet T-Shirt Contest TONIGHT North Naples Country Club
August 16, 2010 - Jim Beam & 'Kid Rock' Team Up for Local Labor Day Weekend Party
August 7, 2010 - Espolón Tequila Returns To US Market
July 28, 2010 - Santa Margherita's DOCG Prosecco Delights Retailers and Consumers
July 24, 2010 - Jarritos Offers Vibrant, Flavorful Options For Mixologists
July 17, 2010 - Absolut Vancouver Vodka is 'Hottest of City Series Collectibles

Spirits

Eco-Friendly and All-American 360° Vodka Bursts with New Flavors

Quadruple Distilled and 5 times Filtered 360° Vodka adds Sorrento Lemon, Georgia Peach, Mandarin Orange, Madagascar Vanilla, Bing Cherry and Concord Grape Flavors. There was a time that McCormick Distillers 360° Vodka was known for it’s Eco-Friendly packaging and Grolch-like enclosure, but when they entered the flavor market with 360° Double Chocolate and Cola it expanded their market reach but impressing bar staff and consumers around the country. The confectionery delicious Double Chocolate became the preferred Chocolate martini Vodka

Espolón Tequila Returns To US Market

Originally introduced to the United States in 2000, Espolón, the super-premium 100-percent Weber Blue Agave tequila is returning to the U.S. market. Espolón was a instant hit with Tequila experts and received a Double Gold Medal at the San Francisco World Spirits Competition as well as a Platinum Rating by the Beverage Testing Institute

Three Olives ‘Purple Vodka’ Trumps a Bunch of Grapes – H.I.P. Rollout Party Tues July 27 @ Cigar Bar

Beverage Underground LIVE: World Famous Cigar Bar Three Olives PURPLE Launch Party Tuesday July 27. Wear Purple. Win Prizes! The Beverage Underground will help launch Purple to Hospitality Industry Professionals The World Famous Cigar Bar’s Gulf Coast Town Center location will throw a PURPLE PARTY on Tuesday Night July 27

Absolut Vancouver Vodka is ‘Hottest of City Series Collectibles

“Pass it On” Bar Fact: The entire Absolut City Series is gaining popularity with spirits collectors and Absolut drinkers but Absolut Vancouver is the most valuable! Collectors are scrambling to find bottles of Absolut New Orleans, Absolut Los Angeles, Absolut Boston and Absolut Brooklyn Vodkas

Absolut ‘Boston’ Vodka to go International as Absolut ‘Wild Tea’

BEVERAGE UNDERGROUND NEWS: Pernod-Ricard has announced that Absolut Wild Tea is scheduled for 2010 release and ‘Absolut San Francisco Vodka’ will be the next flavor blend in the Absolut City Series. Thee success of the limited release of Absolut Boston inspired the distillation of their latest flavor Absolut Wild Tea which will launch later this year.

Finally! Chambord Liqueur to lose the once classy…but now ‘cheesy’ gold plastic look

Brown-Forman Prepares for International Launch of’New Look’ Chambord and Introduction of Chambord VODKA
The now iconic spherical bottle with gold plastic lettered cording around the middle was classy even elegant in the 80′s… but it’s time for a change is overdue

Laird Family Reigns as America’s Oldest Distillers

Laird & Company received license #1 as the United States first distillery and that created the first ‘recorded sale’ of Applejack. There is plenty of proof that America’s oldest ‘strong drink’ may have assisted in the fight to gain that Independence that we celebrate every July.

Taste of Florida Mixes Sponsors Key West Express Cruise

Monday June 28 was a day for cruising and getting away from it all on the Key West Express for a Beverage Underground ‘In the Biz’ Cruise. Taste of Florida Mixes sponsored the trip that created a meet & greet party with other Hospitality Industry Professionals for a great day visiting the legendary bars and sights of Key West.

BeverageUnderground Spirit Review: Absolut Brooklyn is a “Big Apple’ Hit!

Spike Lee helps Absolut Vodka capture new interest with great new flavor! ABSOLUT BROOKLYN®, the latest limited-edition, city-inspired vodka to be added to the ABSOLUT® flavor portfolio is a delicious tribute to Red Apple and a tasty hint of Ginger…

Celebrate Summer with Maliboom Boom Music

Join the Celebration on Monday June 21 as Malibu Rum celebrates the First Day of Summer with a live broadcast from New York City, featuring recording artists Estelle and Sean Paul, as well as DJs from across the globe. Fans will celebrate in real time with Radio Maliboom Boom and can watch live at Facebook.com/Malibu.Rum.