Spirits
St. Patrick’s Day Toast

St. Patrick’s Day Toast
Here’s to a long life and a merry one.
A quick death and an easy one
A pretty girl and an honest one
A cold beer – and another one!
Beverage Underground Radio Announces Expansion to One Hour

POURING IT ‘ON THE AIR’ AND ‘OVER THE INTERNET’…BEVERAGE UNDERGROUND RADIO CONNECTS HOSPITALITY INDUSTRY PROFESSIONALS
Beverage Underground Radio announced expansion to a one hour broadcast program beginning in early March. The show airs every Saturday Morning on the hot new ‘timeless cool’ music mix found on AM 1410/1640 that can be heard throughout Southwest Florida.The show is hosted by Larry ‘Smokey’ Genta who delivers entertaining, informative and topical news from his 35 years as a bartender, buyer, seller, marketer and mixologists of beverages.
Read More...Voda Lounge’s Will Host Friday ‘Chill Out’ on the Patio

VODA LOUNGE FRIDAY CHILL DOWN AT SUNDOWN TO PROVIDE FRIDAY AFTERNOON TROPICAL OPTIONS
There will be a different kind of happy hour at the new Voda Lounge that is scheduled to open in March in the Promenade in Bonita Springs. The outdoor chill lounge will give Voda the opportunity to provide great Rums and Outrageous Cocktails in a a tropical sundown and chilled down setting. Voda Lounge will be a great new stop, tucked up and away… but right on US 41 between Fort Myers and Naples.Inside the VODA LOUNGE that in the past was the location that Aja Nightclub made famous,
Read More...Drinks Americas Announces Joint Venture with Mexcor

Drinks Americas will Maintain Ownership, Marketing and Will Expand Celebrity Driven Portfolio
Drinks Americas Holdings, Ltd. the owner, developer and marketer of premium beverages associated with renowned celebrity icons such as Trump Vodka, Willie Nelson Old Whiskey River Bourbon, Snoop Dogg’s Olifant Vodka and Kid Rock’s Bad Ass Beer announced it has signed a production and distribution agreement with Mexcor, Inc., a producer, importer and distributor for hundreds of high quality brands nationally and internationally.
Read More...FRIS VODKA ADDS MORE VALUE TO CROWDED FLAVORED VODKA CATEGORY

Just when you thought there were enough ‘berry’ options for the back bar and value targeted vodka category. Another brand is ready to battle for the ‘bomb business’ as FRIS VODKA has introduced Cherry, Blueberry and Grape flavors in the US market. Pernod Ricard who through their V & S Group imports Fris from Denmark also shoots at a higher price point with Sweden’s Absolut and Level. This now gives Fris a total
Read More...Eco-Friendly 360 ‘Double Chocolate’ Vodka Adds Quality and Value to ‘Confectionery Vodkas’

Chocolate Vodka Earns Permanent Place on Back Bars
The recent launch of the delicious 360⁰ ‘Double Chocolate’ Vodka brings great value and quality to the category and we now have a wide variety of Confectionery Vodkas to choose from when making dessert cocktails. 360⁰ ‘Double Chocolate’ is a high quality great value vodka made right here in America. It’s also the very first flavor extension of 360⁰ Vodka the eco-friendly, four times distilled and five times filtered vodka.
Read More...BOTTEGA GIANDUIA CHOCOLATE HAZELNUT LIQUEUR HAS RARE EXCELLANCE

BOTTEGA COMBINES FINEST ITALIAN RESOURCES WITH UNMATCHED ARTISTRY
Are you staying ahead of the curve every holiday season? Successful retailers find new products that provide potential sales and promotional features. Bottega Gianduia is such a product and it takes chocolate liqueur to a whole new dimension. Crafted with artistry,ingenuity and a confectionery flair at their family-owned Distilleria Bottega ,this luxurious chocolate is just in time for Valentine’s Day.
OFFERING BARBANCOURT RHUM FEATURES MEANS SUPPORT FOR HAITIAN ECONOMY

One of Haiti’s abundant resources is the quality sugarcane that grows in the fields of the Plaine du Cul-de-Sac, and indirectly that sugarcane creates 20,000 jobs in the region. Since 1862, the rhums distilled by the company Societe du Rhum Barbancourt have been a source of great pride and revenue to many families. While the “damage to the distillery was very light,” Jim Nikola senior VP of Crillon Importers, says almost every one of the 250 distillery employees lost their homes in the quake. “They’ve lost everything, and they are doing all they can to support each other”, added Nikola. Everyone knows the sale of Haitian Rhums will help bring awareness and revenue back to the island
Read More...Cool Weather Days and Cold Nights Prompt Spirited ‘Hot Toddy’ Options and Wide Back Bar Sales Opportunities

Popularity of Flavored Coffees, Exotic Teas and Vegetable Vodkas Create Endless Hot Elixir Options and Ideas
It’s cold everywhere…and bar sales of coffee, tea and even soup rise naturally as warmth equals comfort. On the homefronts, brandy and rum get poured into nogs and grogs and ciders get spiked with smokey scotches and hearty whiskeys this time of year. The medicinal benefits of the mix of alcohol and hot beverages
Read More...Goose meets Shark? Consumers Continue to Alter Beverage Buying Habits as Super Premiums Lose Luster

Are recent statistics that competition and sales of Vodka in the $10-20 price point an indicator that perhaps the Goose is ready to ‘jump the shark’?
From Vodka to Varietal Wines, sales are shifting as consumers and retailers are finding quality alternatives to higher profile and higher priced luxury brands. Both new and even some old brands of Vodka are benefiting while those that were associated with the old economy may be taking a bigger hit than expected. One of the hottest brands,is Constellation’s Brands Svedka which is
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