Get Smart

Underground Cafe: Coffee Facts

Get smart and be a wealth of knowledge about ‘Joe’! These coffee facts are sure to inspire conversation and maybe win you a bet at the bar when you tell someone that those ‘double espresso’s’ are as strong as a single Folgers!

Beverages ‘Back In the Day’: Hires Root Beer

What later became Hires Root Beer was first a recipe for a delicious herbal tea. While Charles Hires, a Philadelphia pharmacist was on his honeymoon he began blending dry teas with varied herbs, and root stock and soon after, this pharmacist began selling a dry version of the tea mixture. Hires also had been working on a liquid version of

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Guinness Legacy Dates Back to 1779

Guinness Draught was first brewed after Arthur Guinness decided to stop making ales and start making porters in 1779, and his name has become synonymous with Ireland over the centuries. More than 1.8 billion…

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James Bond Didn’t Really Say ‘Shaken…not Stirred’

Ian Fleming’s Casino Royale was the first ever James Bond book in 1953, and it was in that book we first learned about his drinking habits. He first drinks a Haig & Haig Scotch ‘on the rocks’ but later in the casino, we get the first ever description of James Bond’s classic drink, the recipe and how he named it.

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Tell me about Budweiser’s Beechwood Aging?

When a batch of Budweiser is brewed, some 30,000 Beechwood chips go into the bottom of each stainless steel aging tank to…

Knowing the Life Cycle of your Beverage Stock Helps Efficiency

The Bevinco Pro says…Knowing the Six Steps in the Life Cycle of your Beverage Stock may be the beginning of better efficiency, better results and better profit. Read Mike Molloy’s monthly column and find out why you need to 1) Order It 2) Receive It 3) Store It 4) Prepare It 5) Ring It and 6) Count It

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In 1972, the Pepsico company struck a barter agreement with the then government of the Soviet Union, in which Pepsico was granted exportation and Western marketing rights to Stolichnaya vodka in exchange for importation and Soviet marketing of Pepsi-Cola. This exchange led to Pepsi-Cola being the first foreign product sanctioned for sale in the U.S.S.R.

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Diageo, is a British based company which was formed in December 1997, following the merger between two of the world’s leading food and drinks companies, Guinness and Grand Metropolitan.

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Anheuser-Busch has developed and acquired theme parks over the years, including Busch Gardens and SeaWorld. The first ‘Busch Gardens’ opened in Tampa, Florida in 1959. Their SeaWorld theme began in San Diego in 1964 and the Orlando SeaWorld opened in 1973. In February 28, 2008 Busch Entertainment announced plans to open their fourth SeaWorld in Dubai, UAE.

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The first wine released by the Robert Mondavi Winery was a gamay rose, made available in March 1967, just six months after the winery’s first harvest. It sold for $1.79 a bottle.