Get Smart
Don’t Spill This Wine: La Crema Pinot Noir 2007

LaCrema Pinot Noir is Leader in Quality and Sales
Long before the movie, Sideways turned the nation off on Merlot and on to Pinot Noir there was La Crema. Since 1979 this family-owned estate nestled in the Russian River Valley has establish an unmatched reputation for quality with a benchmark of consistently fine wines. Lush Pinot Noir grown in a classic Burgundy style where La Crema’s cool climate vineyards in Sonoma and Mendocino offer an unusually long, cool and even growing season. The 2007 vintage is exceptional and Winemaker Melissa Stackhouse has produced another award-winning wine with mouth-watering juiciness.
Cool Weather Days and Cold Nights Prompt Spirited ‘Hot Toddy’ Options and Wide Back Bar Sales Opportunities

Popularity of Flavored Coffees, Exotic Teas and Vegetable Vodkas Create Endless Hot Elixir Options and Ideas
It’s cold everywhere…and bar sales of coffee, tea and even soup rise naturally as warmth equals comfort. On the homefronts, brandy and rum get poured into nogs and grogs and ciders get spiked with smokey scotches and hearty whiskeys this time of year. The medicinal benefits of the mix of alcohol and hot beverages
Read More...Beverage Underground Hook-Up: Planet Fitness Has Best Price…Best Deal for Hospitality Industry Pros

Hospitality Pros need a gym where they can work out at a place that is priced right all year long. Planet Fitness is the official gym of the Beverage Underground and it’s owner/partner is one of us. Ryan Rodina worked as a bartender and later owned clubs on Florida’s East Coast. It’s the time of year that we are bombarded with money back offers for diets and gadgets, pills and promises to live better,
Read More...ANOTHER REASON WE LOVE THE BEANS

The Journal of Alzheimer’s Disease revealed statistics from a 21-year study that concluded that those who regularly drink three to five cups of coffee a day might beat the crazies. Once they you reach middle age, that amount of caffeinated…
Underground Cafe: Coffee Facts

Get smart and be a wealth of knowledge about ‘Joe’! These coffee facts are sure to inspire conversation and maybe win you a bet at the bar when you tell someone that those ‘double espresso’s’ are as strong as a single Folgers!
Read More...Beverages ‘Back In the Day’: Hires Root Beer

What later became Hires Root Beer was first a recipe for a delicious herbal tea. While Charles Hires, a Philadelphia pharmacist was on his honeymoon he began blending dry teas with varied herbs, and root stock and soon after, this pharmacist began selling a dry version of the tea mixture. Hires also had been working on a liquid version of
Read More...Bar Smarts 008
Guinness Legacy Dates Back to 1779
Guinness Draught was first brewed after Arthur Guinness decided to stop making ales and start making porters in 1779, and his name has become synonymous with Ireland over the centuries. More than 1.8 billion…
Read More...BarSmarts 007
James Bond Didn’t Really Say ‘Shaken…not Stirred’
Ian Fleming’s Casino Royale was the first ever James Bond book in 1953, and it was in that book we first learned about his drinking habits. He first drinks a Haig & Haig Scotch ‘on the rocks’ but later in the casino, we get the first ever description of James Bond’s classic drink, the recipe and how he named it.
Read More...Bar Smarts 006
Tell me about Budweiser’s Beechwood Aging?
When a batch of Budweiser is brewed, some 30,000 Beechwood chips go into the bottom of each stainless steel aging tank to…
Read More...Knowing the Life Cycle of your Beverage Stock Helps Efficiency
The Bevinco Pro says…Knowing the Six Steps in the Life Cycle of your Beverage Stock may be the beginning of better efficiency, better results and better profit. Read Mike Molloy’s monthly column and find out why you need to 1) Order It 2) Receive It 3) Store It 4) Prepare It 5) Ring It and 6) Count It
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