IceBox Heroes

Beverage Underground Brings Skinny Mixes to Southwest Florida. Available Soon at the Bar, in Stores and Online!

Beverage Underground Announces Marketing and Distribution Agreement with Jordan Englehardt of Skinny Mixes. Register Now for The ‘Skinny’ on where to party with Skinny Mixes!

Be the first to to know where Skinny Mixes are available and to receive the ‘Skinny’ on where you can find restaurants and bars that feature Skinny Mixes Cocktail Options email us at info@BeverageUnderground.com

ICE BOX HEROES

Zevia Introduces Pure And Natural Diet Soft Drink Beverage

Zevia is the first all natural zero calorie soda that has found a way to omit chemically processed artificial sugar substitutes, artificial flavors and the artificial colors found in other diet sodas.

ICE BOX HEROES

Beverages Back in the Day
Moxie Soda
When Dr. Augustin Thompson of Union Maine introduced his new herbal soft drink Moxie way back in 1884, he called it ” A delicious blend of bitter and sweet, a drink to satisfy everyone’s taste”. Moxie, was so well received that it became the first mass produced carbonated soft drink in the United States,

‘Skinny Mixes’ Makes Lighter Cocktails A Perfect Resolution

‘Skinny Mixes’ reduce cocktails to just 100 calories each!

The best ideas come from a night out with friends enjoying cocktails, and when Jordan Englehardt and friends were sipping cosmos and margarita’s they decided it was time to make them guiltless. So some 18 months later, ‘Skinny Mixes’ are splashing on to the scene, offering a way to save almost 300 calories a cocktail.

COKE AND SANTA ARE THE REAL THING SINCE 1931

It was the Coca-Cola Company and their annual advertising campaign that has established the image that most Americans identify as the classic Santa Claus. Coca Cola asked commercial illustrator Haddon Sundblom to create a series of drawings that depicted Santa cooling off with a Coke back in 1931. Even though other long bearded Santas in red suits with white fur trimming had appeared in print prior to the first Coca-Cola Santa Claus it was a magazine advertisement that created this 78-year-old icon. Santa with Coke

Beverages Back in the Day: Bubble Up Lemon-Lime Soda

Bubble Up® was the First Lemon-Lime Soda.
Before there were soda guns, or cocktails that called for specific soft drinks like ‘Rum & Coke® and even before ‘7 & 7®’there was ‘Bubble Up’, the very first lemon-lime soda. Founded in 1917 by Sweet Valley Productions in Sandusky, Ohio and at least 10 years prior to its more popular competitor ‘7-Up

Bartender Created Bloody Mary Mix 18 Years Ago

From the beginning the “secret ingredient” in Whiskey Willy’s Bloody Mary Mix would be ALL the ingredients. The result is a crisp, fresh, tangy, rich, lively, sharp, intense, spicy and stimulating mix that was created by a bartender, William “Whiskey Willy” Grey from the resort area of

Purista Ultra-Premium Mixers Introduced

Michael Hensel’s career has spanned nearly three decades as a ‘bar chef’ and recently he began bottling and marketing Purista, his personal recipes that are offered as the highest quality mixers available.

UFC gets Energy from Xyience

Xyience’s energy drink, Xenergy, is the official energy drink of the Ultimate Fighting Championship. Xenergy has zero calories and is a sugar-free drink fortified with vitamins. All-natural flavors provide a consistent supply of energy, without the “crash” of many other energy drink brands.

Beverages ‘Back In The Day’: Canfield’s Diet Chocolate Fudge Soda

Back in the decade of the 70’s, several brands of Chocolate soda were marketed but it was Canfield’s Diet Chocolate Fudge that was preferred by the masses and by 1984 it helped turn a regional bottler in the Chicago into a national phenomenon. Coca-Cola was in a tailspin over its poorly received product, “New Coke” and consumers were seeking alternatives.