IceBox Heroes

Jarritos Offers Vibrant, Flavorful Options For Mixologists

Even though Jarritos is the leading seller in the exploding Mexican soft drink category in the US, and a national treasure of Mexico for over 60 years, it may be time for this iconic beverage to become a on-premise mainstay in mainstream cocktail and beverage service.

Mello Yello Goes Retro to Lure Those That ‘Do the Dew’

Coca-Cola is reaching back for the retro look of 1979 to reintroduce Mello-Yello. The marketing campaign has begun in an effort to capture some of the 630 million cases of Pepsi-Cola’s Mountain Dew that was sold last year in the citrus soda segment.

Odwalla’s Plant –a-Tree Program Extends to State Parks Across the Entire United States

Odwalla, Inc., the nations’ leading natural health beverage company, and family of juice beverages, smoothies, dairy-free shakes, and certified organic juices has expanded their Plant a Tree program to all 50 states.

Taste of Florida Bloody Mixes Win Awards and New Fans

f you are still mixing your own Bloody Mary Mix, you have been trumped again by Taste of Florida for consistency and quality. Try these great mixers on the Key West Express-Taste of Florida Booze Cruise Mona\day June 28

Beverages Back in the Day: JOLT Cola

In 1985, Jolt was the Nation’s First ‘Energized’ Beverage.
JOLT Cola was created in 1985 and every can and bottle had the slogan “All the Sugar and Twice the Caffeine.” JOLT became an instant hit for anyone else needing a quick pick me up.

Alaskan Flyers back on Coke®

After giving the underdog boutique brand from Seattle, Jones Soda a shot at their flyers, Alaska Airlines and Horizon Air moved back to pop giant Coca-Cola.

BEVERAGES BACK IN THE DAY:SQUIRT

Classic Soft Drink Squirt Makes For A Great Mixer
In 1938 Herb Bishop was facing the Great Depression and It was a time for new ideas and hard work. He experimented with juice soft drink bottled created a new carbonated drink that required less fruit and less sugar. He named it Squirt because the drink was claimed to “squirt” into one’s mouth like a freshly squeezed grapefruit.

IT’S THE GUARANA THAT GIVES BAWLS THE BOUNCE TO BATTLE THE BIG BOYS

You just have to love a product that started as a class project. Hoby Buppert was a college graduate at Cornell University seeking an alternative to coffee who took his senior thesis and went Bawls out. Now in its 13th year in business, this premium, carbonated, non-alcoholic beverage made with Guarana is available across the country. Bawls has been getting noticed for its great taste and is showing increases in sales. This Miami-based drink was named for the caffeinated ‘bounce’ it gives you, but we know that it taken Bawls to battle the big boys in the energy drink business with such success.

Coca Cola ‘Company’ Buys North American Distribution from Coca Cola ‘Bottler’

The Coca-Cola Company has made a ‘cashless transaction’ to solidify distribution allowing the ‘Company’ to better control the products that are carried on your grocers shelfs as the world’s leading bottler realizes that ‘soda’ is losing its fizz with consumers.The shift in consumer buying habits means shoppers will see more new drinks — like coconut water, exotic teas and sports beverages — on store shelves.But the real story is that Coca-Cola should be able to more quickly adjust to shifting consumer preferences away from the core products of carbonated Coke, Diet Coke and Sprite.

Coca-Cola Makes History with Olympic ‘Carbon-Neutral’ Green Plan

Things Go Greener With Coke at Winter Olympics

Coca-Cola is taking part in the most aggressive Green Plan ever attempted with a variety of sustainable efforts that are the largest and most comprehensive in the history of the company. The soft drink giant, an Olympic Games partner since 1928, is committing to be carbon neutral by reducing the company’s Olympic carbon emissions by 100 percent.