IceBox Heroes

IT’S THE GUARANA THAT GIVES BAWLS THE BOUNCE TO BATTLE THE BIG BOYS

You just have to love a product that started as a class project. Hoby Buppert was a college graduate at Cornell University seeking an alternative to coffee who took his senior thesis and went Bawls out. Now in its 13th year in business, this premium, carbonated, non-alcoholic beverage made with Guarana is available across the country. Bawls has been getting noticed for its great taste and is showing increases in sales. This Miami-based drink was named for the caffeinated ‘bounce’ it gives you, but we know that it taken Bawls to battle the big boys in the energy drink business with such success.

Coca Cola ‘Company’ Buys North American Distribution from Coca Cola ‘Bottler’

The Coca-Cola Company has made a ‘cashless transaction’ to solidify distribution allowing the ‘Company’ to better control the products that are carried on your grocers shelfs as the world’s leading bottler realizes that ’soda’ is losing its fizz with consumers.The shift in consumer buying habits means shoppers will see more new drinks — like coconut water, exotic teas and sports beverages — on store shelves.But the real story is that Coca-Cola should be able to more quickly adjust to shifting consumer preferences away from the core products of carbonated Coke, Diet Coke and Sprite.

Coca-Cola Makes History with Olympic ‘Carbon-Neutral’ Green Plan

Things Go Greener With Coke at Winter Olympics

Coca-Cola is taking part in the most aggressive Green Plan ever attempted with a variety of sustainable efforts that are the largest and most comprehensive in the history of the company. The soft drink giant, an Olympic Games partner since 1928, is committing to be carbon neutral by reducing the company’s Olympic carbon emissions by 100 percent.

Beverage Underground Brings Skinny Mixes to Southwest Florida. Available Soon at the Bar, in Stores and Online!

Beverage Underground Announces Marketing and Distribution Agreement with Jordan Englehardt of Skinny Mixes. Register Now for The ‘Skinny’ on where to party with Skinny Mixes!

Be the first to to know where Skinny Mixes are available and to receive the ‘Skinny’ on where you can find restaurants and bars that feature Skinny Mixes Cocktail Options email us at info@BeverageUnderground.com

ICE BOX HEROES

Zevia Introduces Pure And Natural Diet Soft Drink Beverage

Zevia is the first all natural zero calorie soda that has found a way to omit chemically processed artificial sugar substitutes, artificial flavors and the artificial colors found in other diet sodas.

ICE BOX HEROES

Beverages Back in the Day
Moxie Soda
When Dr. Augustin Thompson of Union Maine introduced his new herbal soft drink Moxie way back in 1884, he called it ” A delicious blend of bitter and sweet, a drink to satisfy everyone’s taste”. Moxie, was so well received that it became the first mass produced carbonated soft drink in the United States,

‘Skinny Mixes’ Makes Lighter Cocktails A Perfect Resolution

‘Skinny Mixes’ reduce cocktails to just 100 calories each!

The best ideas come from a night out with friends enjoying cocktails, and when Jordan Englehardt and friends were sipping cosmos and margarita’s they decided it was time to make them guiltless. So some 18 months later, ‘Skinny Mixes’ are splashing on to the scene, offering a way to save almost 300 calories a cocktail.

COKE AND SANTA ARE THE REAL THING SINCE 1931

It was the Coca-Cola Company and their annual advertising campaign that has established the image that most Americans identify as the classic Santa Claus. Coca Cola asked commercial illustrator Haddon Sundblom to create a series of drawings that depicted Santa cooling off with a Coke back in 1931. Even though other long bearded Santas in red suits with white fur trimming had appeared in print prior to the first Coca-Cola Santa Claus it was a magazine advertisement that created this 78-year-old icon. Santa with Coke

Beverages Back in the Day: Bubble Up Lemon-Lime Soda

Bubble Up® was the First Lemon-Lime Soda.
Before there were soda guns, or cocktails that called for specific soft drinks like ‘Rum & Coke® and even before ‘7 & 7®’there was ‘Bubble Up’, the very first lemon-lime soda. Founded in 1917 by Sweet Valley Productions in Sandusky, Ohio and at least 10 years prior to its more popular competitor ‘7-Up

Bartender Created Bloody Mary Mix 18 Years Ago

From the beginning the “secret ingredient” in Whiskey Willy’s Bloody Mary Mix would be ALL the ingredients. The result is a crisp, fresh, tangy, rich, lively, sharp, intense, spicy and stimulating mix that was created by a bartender, William “Whiskey Willy” Grey from the resort area of