Fuhgedabout Profiling Sons of Italy Tell Miller

A series of ads for Miller Lite were yanked after The Order of Sons of Italy in America asked MillerCoors to halt the campaign that was intended to be a ‘lighthearted satire using pop culture imagery,’ according to Peter Marino, a spokesman for MillerCoors. The ads touting Lite’s new “taste protector” cap featured a spoof of a mob-like figure offering “protection” to a clerk tending the beer aisles.

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This entry was posted on Friday, June 26th, 2009 at 3:33 AM and is filed under Beer, Biz News.