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Beefeater 24, Seagrams Rum, & Absolut Mango Go Worldwide
New products and the successful transition of brands in the marketplace is the key to distribution and Pernod-Ricard will maintain plans to have a global release of a new vodka flavor, another rum and another gin this year. Pernod-Ricard is the No. 2 alcoholic drinks group, and their many brands include Absolut, Beefeater, Jameson, Chivas, Turkey and even Perrier-Jouet Champagne. The launches included the worldwide introduction of mango-flavored Absolut, a Brazilian rum by Seagram’s and Beefeater 24, a higher-end version of its flagship gin brand.
