Beverages Back in the Day: JOLT Cola

In 1985, Jolt was the Nation’s First ‘Energized’ Beverage

JOLT Cola was created in 1985 as a refreshing alternative to coffee and in essence was The Espresso of Colas. The invention of C.J. Rapp of Rochester, NY, JOLT was the original “energized” beverage in both name and product. Every can and bottle had the slogan “All the Sugar and Twice the Caffeine.” JOLT became an instant hit and fueled a generation from college students, to rock stars and anyone else needing a quick pick me up. JOLT Cola became ‘news’ with  more than 1,000 newspaper features and mentions in almost every lifestyle periodical from People to Playboy and has been seen in more than a dozen motion pictures, including Jurassic Park, and Wayne’s World. JOLT was the first soft drink to sell at a premium price above Coke and Pepsi but in recent years JOLT resurfaced as energy drinks in metal oil can bottles and an energy gum. The Jolt Company, Inc. filed Chapter 11 September 28, 2009, and is currently restructuring.

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Posted by smokey on Jun 2 2010. Filed under Back In The Day, Underground Cafe. You can follow any responses to this entry through the RSS 2.0. Responses are currently closed, but you can trackback from your own site.