Beverage Underground Bloopers and Outakes Mark a New Era

Beverage Underground Lives On as ‘One Take Larry’  Smokey Genta Joins Cheney Brother’s Team of Industry Professionals

‘One Take Larry’ Humbled in Blooper Expose’

The latest video production of the Beverage Underground youtube channel is a collection of mistakes and humorous outtakes of the video blog portion of www.BeverageUnderground.com that will mark the start of a new era for the popular all things beverage website.

The first part of the video has a bit of industry buzz that is less of a secret to those that know Smokey  as  the kind of guy that often hears news as it hits the grapevine. 

Larry ‘Smokey’ Genta  has announced that he has joined the Cheney Brothers Team of  Industry Professionals as a District Sales Representative for Florida’s largest and the South’s fastest growing Independent Broadline Hospitality Distributor.

Cheney Brothers employs nearly 40 dedicated and industry respected specialists in addition to their growing sales team. Over the next two years Cheney Brothers will provide over 300 jobs in Southwest Florida.

The Beverage Underground will continue, but Genta will have a new focus and his announcement is the lead-in to a BeverageUnderground  ‘blooper reel’ that was compiled from clips of the video arm of the informative marketing site.

Genta has over 35 years experience in varied roles throughout the  Bar, Beverage, Restaurant and Entertainment Industries, mostly in Southwest Florida and is a Naples (Florida) High School graduate.  Most recently he has freelanced as a Hospitality Consultant with www.BarMechanics.com a network developed to a be full service ‘go to source’ for independent on-premise spirits license holders.

“This blooper reel started the first time Rick Church turned the camera on”, said Larry ‘Smokey’ Genta who erroneously and tongue in cheek identifies himself as ‘One Take Larry’ in the video. “Rick Church is most often behind the camera and always is the video editor and creative producer…without Rick, this video fun would have never happened”, added Genta.

“You’ll still see the Beverage Underground Online and on video soon” said Genta who just completed a month long thorough and expansive training by Cheney Brothers team of educators.

“This is a great opportunity to weave my skill set into providing help in every single area to independent restaurants, bars and retailers. Cheney Brothers is a great company and an American success story. They tell you going in that they realize that the success of Cheney Brothers depends on their customers’ success. I’m proud and eager to contribute in every way” added Genta.

Cheney Brothers was founded in 1925, and has grown from a distributor of milk and eggs into one of the largest Food Service Distributors in the South. Today, CBI inventories over 15,000 items with yearly revenues exceeding one billion dollars. Based in Riviera Beach Florida with additional an warehouse in Ocala to serve North Florida, Georgia , Alabama‚ North and South Carolina.

Cheney Brothers has recently signed contracts to bring a 250,000 square foot, $100 million distribution center to Punta Gorda in Charlotte County that will service the entire west coast of Florida from North Tampa to Marco Island.

Genta is the co-founder, editor, writer, face, voice and the fire behind The Beverage Underground, an informative, educational and topical look at the entire  business of beverages that has also proved to be an effective marketing arm for all three tiers of the industry.  The site has grown from an ‘insiders view of the bar business’ to a site that has followers across the country from consumers to distillers.

Beverage Underground is a brand that was built by a passion to “do what you know, love what you do and be who you are” and Genta, along with a little help, has introduced the people, places and promotions that generate billions of dollars in the growing and ever changing business of beverages.

Originally established in 2007 Beverage Underground has launched, reviewed and  even paid tribute to varied topics within the spirits, wine and beer industries as well as the business of coffee,  soft drinks, fruit juices, energy drinks and water. 

The www.BeverageUnderground.com site began as a did you know’ type of blog for bartenders and beverage aficionados that has become a source of information that has friends, fans, and followers across the country and around the globe.

BeverageUnderground is a collaboration with web developer  Rusty Benzing www.RussellBenzing.com and the idea has evolved to have at onetime appeared as a print infozine, a reliable online news  and product source  and even ran as an hour-long program on terrestrial radio (ESPN affiliate) and internet podcasts.The addition of Rick Church in February 2011 added video and took the site to over 20,00 hits a month. www.OutrageousCocktails.com is also an affiliate of the Beverage Underground Network.

The written text, audio archives and the videos that have also proved to be an effective, indelible and exponential marketing arm for all three tiers of the industry. 

The Blooper Reel is from various video shoots that is broken into two segments ‘One Take Larry’ and ‘Go ahead…’ with just some of the varied flubs and outtakes from the video archives of Beverage Underground. “Rick Church was putting this blooper reel together way before this opportunity came up so we thought it was a fun way to laugh at the past and look to the future”, said  Genta

Short URL: http://www.beverageunderground.com/?p=32115

Posted by 239News on Sep 17 2012. Filed under 239 Buzz, 239 Promos / Events, Brand News, In The Biz News, Video Archives. You can follow any responses to this entry through the RSS 2.0. Responses are currently closed, but you can trackback from your own site.