Azunia Tequila Explodes into 46 States and is the Featured Organic Tequila at Disney’s Epcot Center
Azuñia Founder and Baja Racing Champion Jim Riley Visits Florida Following a Victory in the Mexican 1000 Baja Race
It has always been more of a great adventure…than a great venture, but building brands is more difficult than ever in the spirits and alcohol business.
The ‘Big Three… ‘Big Box’ conglomerates Diageo, Pernod-Ricard, and Bacardi are all foreign based companies that rely on power and presence that make it tougher for the American Dream, and here in America distributors from coast to coast have been forced to jump higher than the prices they demand for the iconic brands we once ‘cut our teeth’ on.
Azuñia Tequila was launched with first-hand knowledge of that ‘adventure’ and since 2009 Jim Riley of Intersect Beverage , the parent company of the Azuñia brand has been following his passions for Mexico, with the highest quality Tequila and Baja Racing.
Prior to the creation of Intersect Beverage which supplies 46 states with both Azuñia Tequila, and Tequila Regional, Jim Riley was the Vice President of Public Relations and Events at Ketel One Vodka but after the Nolet Family and Ketel One sold out to UK based Diageo, he followed another passion of his… off-road racing
Jim Riley Visits Bond Restaurant-Naples, Florida to talk Tequila, Cocktails and Baja Racing
Riley has been a leader and champion in the sport for the past 8 years and recently added to his accomplishments by winning the 2012 Mexican 1000 mile Baja Race in a vintage 1971 Chevy Nova. Azuñia Tequila is the Official Tequila of the 2012 National Off-Road Racing Association (NORRA) and Intersect Racing along with General Tire sponsor the Championship Race Team of Riley and race partner Rick Johnson.
“We want to stay focused on doing a great job and building our business”, said Riley in a recent interview with BeverageUnderground.com. “We’ll stay true to who we are…organic tequila…in Jack Daniels barrels for our aged Reposado and Anejo and grow the brand organically”, added Riley.
Azuñia PlatinumTequila is the flagship brand and like Azuñia Reposado Tequila and Azuñia Anejo Tequila,is USDA 100% Certified Organic Tequila made from the absolute finest 100% WeberBlue Agave that is harvested and distilled by the Zuñiga Family in Mexico.
See those Azunia Recipes at www.OutrageousCocktails.com
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