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“To provide an  innovative print publication and online source for informative, educational and entertaining news that connect suppliers, distributors and retailers of the beverage industry with the sales and service members of the hospitality industry.”

Welcome to BeverageUnderground®

This innovative vehicle to connect the beverage industry was developed with sales and service in mind.  The Beverage Underground® both online and in-print provides a direct connection and communication between buyers and sellers of all beverages with the retail work force and thousands of front line sellers. Hospitality Industry professionals will be educated, entertained and informed while gaining important sales and service knowledge of emerging trends, promotions and product information within the ever-changing hospitality industry.   The website www.BeverageUnderground.com was launched in 2008, and has resulted in this 16-page ‘infozine’ version that has received rave reviews throughout the Southwest Florida market.  The full color industry targeted publication is free and is currently hand delivered to over 300 food and beverage locations.  Our growth plans for Beverage Underground® will provide other innovative marketing opportunities to reach the beverage community with a passion that will improve the way we all do business in the future.

The Beverage Underground® is balanced by the coverage of the many types of beverages that are offered in all types of hospitality operations. Focus groups and initial reviews indicate that readers have enjoyed the range of monthly features and the blend of national and local content.

Monthly Spirit Features: Every month we’ll feature a two-page spirit category feature in the center of the issue that will introduce new products, promotions and newsworthy information within that category.
‘Don’t Spill this Wine’:  A monthly feature that will accompany additional wine related content and topics of interest that will introduce and educate wine sellers at every level.

‘Reelin’ in the Beers’: Dedicated to interest beer aficionados of every style and option of beers available. Our monthly feature ‘Find this Beer’ will create new exposure to specialty, craft and import brands.

‘Ice Box Heroes’: is a page dedicated to the increasing business of all non-alcoholic beverages, waters, energy drinks, and anything considered potential additives or mixers for cocktails.

‘Coffee Talk’ will reach the industry with interesting tidbits and exposure to coffees, teas and related products that will create new opportunities at every level for increased beverage sales and service.

‘Pros2Know’: Highlights and showcases the working leaders in our local hospitality industry that have exhibited a dedication to professional sales, service and promotion.

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