Popular ‘South of the Border’ Restaurant puts the ‘fun’ in a bottle.Batrachian Spirits has recently released a pair of 100% Agave Tequilas that bear the name of the best-known party destination in Mexico and the Caribbean. Señor Frog’s Tequila hasn’t reached Florida yet, but trust us…you’ll want to make a place on the back bar for this one.

Local Buzz, and just some of the news heard from all around the Beverage Underground of Southwest Florida…

A controversial energy drink that was launched in the US in 2006, and then pulled from shelves after being boycotted has found a home in Australia. ‘Cocaine’, an energy drink that boasts as being more than three times…

The Minnesota Twins and Anheuser-Busch have unveiled plans to provide bleacher seats from the Budweiser Roof Deck at the new Target Field scheduled to open in 2010. The rooftop section off left field will hold 300 people, feature bonfires on…

A series of ads for Miller Lite were yanked after The Order of Sons of Italy in America asked MillerCoors to halt the campaign that was intended to be a ‘lighthearted satire using pop culture imagery,’ according to Peter Marino,…

JULIUS ECHTER

Hefe Weiss- Germany

The recent popularity of domestic ‘wheat beers’ certainly should lead to the search for Julius Echter. Brewed since 1643 at the famed Würzburger Hofbräu AG, one of Germany’s oldest breweries, look forward to a cloudy

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The IZZE Beverage Company, the leader in the sparkling juice category, has added all-natural IZZE® Sparkling Lime to its outstanding line of sparkling juice flavors. Lime is the eighth sparkling juice flavor that is ‘all natural & true to the fruit.”, and each flavor is made up of 70% fruit juice , a splash of sparkling water and is produced without caffeine, refined sugar, preservatives or artificial color or flavoring.

Our Recovery Starts With Hospitality and Service

smokey@BeverageUnderground.com

You won’t need statistics to know that our area is the poster child for ‘It’s bad out there’. Recent closings and layoffs this early in the off-season are indications that more establishments will be throwing in the towel before this hurricane season is over. Some of the closings are truly sad and unwarranted and even shocking, but let’s face it…some of them just had to go.

What later became Hires Root Beer was first a recipe for a delicious herbal tea. While Charles Hires, a Philadelphia pharmacist was on his honeymoon he began blending dry teas with varied herbs, and root stock and soon after, this pharmacist began selling a dry version of the tea mixture. Hires also had been working on a liquid version of

Delicious and bursting with fragrance and natural flavor, Finlandia Tangerine is sure to give bartenders new options for cool drinks for an already blistering summer.