Archive for July, 2008

I’ve tasted the future of flavored spirits and it comes in a blue bottle. The five new all-natural, SKYY INFUSION Vodka flavors, Grape , Cherry, Raspberry, Passion Fruit and the redeveloped Citrus, were released last month and it’s easy to see why they are quickly making their way into the grips of bartenders across the country. You see, this is like comparing VHS to ‘High Def’or stereophonic to ‘digitally enhanced’.

Skyy had a ‘family’ of flavored vodkas, but sales were so weak, that when they discontinued their melon, vanilla, orange and berry flavored vodka earlier this year, very few knewand even less cared. Skyy Spice proved to be a costly mistake and disappeared years ago, and while Skyy Citrus has always been respected, the new Skyy Infusion Citrus is so much better that the choice is clear. Often times, one or two flavors of a brands ‘line extensions’ make their way to the bar, and the consciousness of the general public, but these flavors are so much better, and priced right for retailers that they will change the look of a lot of back bars.