Thursday has always been a great chance for Ladies to experience the new cuisine and a lively bar life at PURE Urban Oasis, but those ‘PURE…for the Ladies’ Thursdays just got better. “Aiyb Dieng & Friends’ will appear every Thursday Night at 7 pm and they have extended the Van Gogh Vodka specials for the ladies and also have added new sample plate selections at Happy Hour

There is little doubt that Santa Margherita is by far is the brand which all other Pinot Grigios are judged. Over thirty years later, Santa Margherita Prosecco di Valdobbaidene is getting the attention and favor of both on and off premise retailers and consumers

Even though Jarritos is the leading seller in the exploding Mexican soft drink category in the US, and a national treasure of Mexico for over 60 years, it may be time for this iconic beverage to become a on-premise mainstay in mainstream cocktail and beverage service.

Beverage Underground LIVE: World Famous Cigar Bar Three Olives PURPLE Launch Party Tuesday July 27. Wear Purple. Win Prizes! The Beverage Underground will help launch Purple to Hospitality Industry Professionals The World Famous Cigar Bar’s Gulf Coast Town Center location will throw a PURPLE PARTY on Tuesday Night July 27

BEVERAGE UNDERGROUND NEWS: Pernod-Ricard has announced that Absolut Wild Tea is scheduled for 2010 release and ‘Absolut San Francisco Vodka’ will be the next flavor blend in the Absolut City Series. Thee success of the limited release of Absolut Boston inspired the distillation of their latest flavor Absolut Wild Tea which will launch later this year.

We’ve added video options…and audio too to our www.BeverageUnderground.com main page plus we got your weekly 239 Buzz. We know about the latest shake-ups and starts up in Southwest Florida. Sign up for weekly email blasts. Every Saturday at 10 am listen to Beverage Underground Radio and read on the rest of the story

From Tampa Bay to Beyond Marco Island is the Best Bet and Best Deal for Florida Visitors.

While the BP Oil Disaster continues to affect the entire economy of the hospitality and tourism business from Louisiana to the Florida Keys the forecast for Southwest Florida indicates that it may be the safest place in Florida to vacation and convention in the entire State.

FROM SOUTHWEST FLORIDA’S BEVERAGE UNDERGROUND…The summer winds bring lots of news…follow the people, places and promotions online, on-air and in print.

Call to Action! Hospitality Industry Professionals must spread the word that SWFL is the Best Place to Visit…NOW!

Jim Koch, president of Boston Beer and founder of Sam Adams knows that whatever happens… his brews will always be considered ‘craft beers’. “If we’re not a craft brewer,” said Koch, “what else are we? “A craft beer you would not drink,” he said, “after you just mowed the lawn on a hot day.”We’re certainly not Budweiser.” Sam Adams, is on the verge of outgrowing its coveted craft status

Brown-Forman Prepares for International Launch of’New Look’ Chambord and Introduction of Chambord VODKA
The now iconic spherical bottle with gold plastic lettered cording around the middle was classy even elegant in the 80′s… but it’s time for a change is overdue

The label and package are outstanding but blüfeld Riesling is far more than just another eye-catching blue bottle. blüfeld is the latest release from the legendary Mosel Region of Germany and the 2009 vintage is being called ‘one of history’s great vintages’. Rieslings continue to gain popularity as more people discover the wide range of Riesling styles.

Hospitality Industry Professionals Cope with Short Shifts, Shorter Tips and the Threat of Closings

Recent closings have left many qualified Hospitality Industry Professionals without work and there are several months of off-season still to endure. “The numbers just didn’t work, we cut prices and offered crazy specials…

Laird & Company received license #1 as the United States first distillery and that created the first ‘recorded sale’ of Applejack. There is plenty of proof that America’s oldest ‘strong drink’ may have assisted in the fight to gain that Independence that we celebrate every July.

The long holiday is upon us and the options for beverages in every category are loaded with imports from across the globe. But in every economy… there are plenty of All-American products that should be considered when filling the coolers, planning the parties and ordering the cocktails.

The Grillroom’ in Coconut Point Mall ‘and Uno Chicago Grill in Naples both closed their doors this week leaving employees in the dark and without jobs heading into the long hot summer. There was no indication that either restaurant was closing

Starbucks has decided to launch their first “Olive Way’ concept store this fall in Seattle. The prototype store will be the chain’s only location that sells beer and wine in the U.S. and will also launch their new ‘coffee theater’ concept.

Monday June 28 was a day for cruising and getting away from it all on the Key West Express for a Beverage Underground ‘In the Biz’ Cruise. Taste of Florida Mixes sponsored the trip that created a meet & greet party with other Hospitality Industry Professionals for a great day visiting the legendary bars and sights of Key West.

Spike Lee helps Absolut Vodka capture new interest with great new flavor! ABSOLUT BROOKLYN®, the latest limited-edition, city-inspired vodka to be added to the ABSOLUT® flavor portfolio is a delicious tribute to Red Apple and a tasty hint of Ginger…