DOWNTOWN FORT MYERS GETS BLAST OF COOL AS RED ROCK SALOON BRINGS BACK BIGTIME LIVE MUSIC TO RIVER DISTRICT

The Red Rock Saloon is the talk of Fort Myers and the Beverage Underground welcomes the return of Live Music to Downtown, in the location that was once Ellington’s and most recently Venu. The Red Rock Stage will rock with bands like

MillerCoors has filed a lawsuit in a Chicago U.S. District Court alleging that a Bridgeport, Connecticut-based company who sells Beer Pong supplies has infringed on and damaged the brewer’s Lite beer brand marks. PB&J Design Inc. is selling beer pong tables, kegs full of beer pong balls, pitchers and cups featuring a logo similar to the Miller Lite Beer.

BRANCAIA SCORES 90′S ACROSS THE BOARD

One of the perennial monsters of international awards, ratings and quality is the Swiss-owned Brancaia Estate in the heart of Tuscany.Over the past several years, the popularity of these wines has increased in the US and recent vintages have been extra noteworthy. With the continued consulting support by the brilliant Dr. Carlo Ferrini, Barbara Kronenberg-Widmer is earning even more respect as a learned winemaker. Together they have reached new heights

THE PERFECT ALL DAY ST.PATRICK’S DAY EVENT @ GULF COAST TOWN CENTER MUSIC AND IRISH FOOD AND BEVERAGE SPECIALS BEGIN WITH ‘KEGS & EGGS’ AT 8 AM

Bar Louie can’t wait until St. Patrick’s Day. In what should be the the start of a great week of parties and profits for food and beverage locations around the BeverageUnderground, Bar Louie’s ‘St. Practice Day’ in Estero’s will be the official start of St. Patrick’s Day for us with an all Irish Festival that drop-kicks us off at 8 am Saturday March 13 with Kegs & Eggs and a party that will feature live music from 3 pm until 1 am in Gulf Coast town Center’s Market Plaza.

The Coca-Cola Company has made a ‘cashless transaction’ to solidify distribution allowing the ‘Company’ to better control the products that are carried on your grocers shelfs as the world’s leading bottler realizes that ’soda’ is losing its fizz with consumers.The shift in consumer buying habits means shoppers will see more new drinks — like coconut water, exotic teas and sports beverages — on store shelves.But the real story is that Coca-Cola should be able to more quickly adjust to shifting consumer preferences away from the core products of carbonated Coke, Diet Coke and Sprite.

The Beverage Underground Radio Show has brought new attention to the the bar and restaurant business and the spirited beverage talk show has its gotten the interest of enough listeners to expand the to one-hour. The weekly Saturday Morning Shows Beverage Underground Hour is hosted by

Gallo and Americans Get Scammed for 18 Million Bottles of Fake Pinot Noir and Impostures get Fines and Suspended Sentences
This past week the case that involved the sale of over 18 Million bottles of wine that was sold as pinot noir that wasn’t…ended when a French judge handed down suspended jail time sentences and fines that were called ‘hefty’. The International News service AFP reported that even though the amount of fines wasn’t publicized the defendants profited to the tune of $7 million on wine sold to E&J Gallo for their ‘Red Bicyclette’ Brand from 2006 to 2008.

Things Go Greener With Coke at Winter Olympics

Coca-Cola is taking part in the most aggressive Green Plan ever attempted with a variety of sustainable efforts that are the largest and most comprehensive in the history of the company. The soft drink giant, an Olympic Games partner since 1928, is committing to be carbon neutral by reducing the company’s Olympic carbon emissions by 100 percent.

BRANCAIA SCORES 90′S ACROSS THE BOARD
One of the perennial monsters of international awards, ratings and quality is the Swiss-owned Brancaia Estate in the heart of Tuscany. Since receiving a first place award for their Chianti Classico in 1983, owners Brigitte and Bruno Widmer have produced a line-up that has garnished accolades throughout Europe. Over the past several years, the popularity of these wines has increased in the US and recent vintages have been extra noteworthy. With the continued consulting support by the brilliant Dr. Carlo Ferrini, Barbara Kronenberg-Widmer

Beverage Underground Announces Marketing and Distribution Agreement with Jordan Englehardt of Skinny Mixes. Register Now for The ‘Skinny’ on where to party with Skinny Mixes!

Be the first to to know where Skinny Mixes are available and to receive the ‘Skinny’ on where you can find restaurants and bars that feature Skinny Mixes Cocktail Options email us at info@BeverageUnderground.com

POURING IT ‘ON THE AIR’ AND ‘OVER THE INTERNET’…BEVERAGE UNDERGROUND RADIO CONNECTS HOSPITALITY INDUSTRY PROFESSIONALS

Beverage Underground Radio announced expansion to a one hour broadcast program beginning in early March. The show airs every Saturday Morning on the hot new ‘timeless cool’ music mix found on AM 1410/1640 that can be heard throughout Southwest Florida.The show is hosted by Larry ‘Smokey’ Genta who delivers entertaining, informative and topical news from his 35 years as a bartender, buyer, seller, marketer and mixologists of beverages.

DR. SONIA ROCHA LOVES YOUR SMILE!! MORE BEVERAGE UNDERGROUND AFFILIATE BENEFITS

Dr. Sonia Rocha of Tower Dental Arts in Bonita Springs has joined the Beverage Underground and will offer members of the hospitality industry a local Dental Plan that can offer regular cleanings, a comprehensive evaluation and deep discounts on many necessary and cosmetic dental services.